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You Can Fill a Bucket a Lot Faster If It Isn’t Leaking!
You Can Fill a Bucket a Lot Faster If It Isn’t Leaking!
January 25, 2017 by in All Articles

Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of

Why You Need To Learn From Your Customers
Why You Need To Learn From Your Customers
November 1, 2016 by in All Articles

“An organisations ability to learn & translate that learning into action rapidly, is the ultimate competitor advantage” – Jack Welch When you test different things and learn from what you

Where To Invest To Get ROI From Your Customers ?
Where To Invest To Get ROI From Your Customers ?
October 6, 2016 by in All Articles

How a guy called Pareto & some triangles can help you grow your business! Understanding the dynamics of customer value is key to understanding where to invest your scarce resources;

What do you know about your customers?
What do you know about your customers?
August 30, 2016 by in All Articles

Do you know who your best customers are? Do you know who your worst customers are? Do you know which customers you just lost, and which ones you’re about to

Demystifying the language of customer retention
Demystifying the language of customer retention
July 25, 2016 by in All Articles

The business world is fraught with jargon, to the point where it is possible to get so tangled up in semantics that you completely lose sight of what is actually

How to use the customer life cycle to drive value in your business
How to use the customer life cycle to drive value in your business
June 27, 2016 by in All Articles

In order to retain the right customers, offer an excellent customer experience, improve customer loyalty and ultimately grow your business, you have to know your customers better than ever before.

What does Sherlock Holmes and customer behavioural analytics have in common?
What does Sherlock Holmes and customer behavioural analytics have in common?
June 1, 2016 by in All Articles

Quite a bit actually! Here are the top four reasons why customer behavioural analytics is very much like the fictional private detective created by British author Sir Arthur Conan Doyle:

Brands & Cents: Why Understanding Customer Behaviour Makes Good Business Sense
Brands & Cents: Why Understanding Customer Behaviour Makes Good Business Sense
May 23, 2016 by in All Articles

Each time your customers interact with your business, they are telling you something, both by means of their actions and the data created by these actions. This data “speaks” for

The Single Most Important Thing You Should Know About Customer Retention
The Single Most Important Thing You Should Know About Customer Retention
April 29, 2016 by in All Articles

The most important thing to know about customer retention is this – you cannot trick your customers into believing that you are the best; you have to be the best

The probability of selling to an existing customer is
60-70%

– Marketing Metrics

Targeted email drives 18X more revenue than broadcast

– Harvard Business School Study

... a 10% increase in customer retention, equates to
more than 30% increase in company value.

– Bain and Co.

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