YOUR CUSTOMERS ARE
YOUR GREATEST ASSET.
Q: Where Is Your Business, in Relation To Your Customers?
Confused by all the industry buzzwords - CRM, customer loyalty, social media?
Have all the data and reports in the world, but still not using any of it?
Don't have the time or skills to do anything with your customer data?
Don't have fancy software or systems? Nor the budget for them?
A: Wherever Your Business may be, think:
KEY AREAS OF EXPERTISE
We specialise in helping SME’s, Online Businesses – B2B or B2C
WHAT WE DO
SOME OF OUR CLIENTS:
Every business, big or small, is different.
We custom-build solutions for YOUR customers, YOUR business, YOUR budget.
What They are Saying...
At Randgo our clients trust us to engage with their members in a meaningful and personal way. This is what sets us apart from others. The data and intelligence needed to do this is vital and understanding how our members are interacting with our services is key.
This is where Chris partnered with Randgo and added real value to what we were doing. Taking our existing data sources Chris created a customised and flexible customer profiling model. The model allows us to group our members based on shared behaviour, habits and likes and then strategically target them using intelligent data.
This model has evolved with our changing needs and continues to bring us closer to our members.
This is where Chris partnered with Randgo and added real value to what we were doing. Taking our existing data sources Chris created a customised and flexible customer profiling model. The model allows us to group our members based on shared behaviour, habits and likes and then strategically target them using intelligent data.
This model has evolved with our changing needs and continues to bring us closer to our members.
Mark Langman
Head: Product and Marketing - Randgo Rewards
We had quite a complex requirement – to define our communication strategy and create an email campaign roadmap.
Chris from CustomerLink worked with all six brands in our Group to establish this and instil best practice measures with email and SMS marketing.
He also created a framework for targeted communication through better segmentation models.
Chris from CustomerLink worked with all six brands in our Group to establish this and instil best practice measures with email and SMS marketing.
He also created a framework for targeted communication through better segmentation models.
The results speak for themselves. In less than a year, we have raised our game and standards,
and we have seen a return on our investment with better engagement rates from our client base.
Diane Kingston
Digital Strategist, Discovery Holdings
Chris has the knowledge to make a difference with his clients' businesses, and is smart and flexible enough to adapt solutions to his clients' needs.
He's always positive and upbeat, and he looks for solutions where others see only roadblocks.
Lydia Barbara
Head of Pegasus Gaming Solutions (Microgaming)
Our work with Chris was to formalise a campaign-management strategy for Discovery to engage with our clients in a more sophisticated and targeted way,
to meet our overall business aims.
Chris understood our complex environment quickly. He provided a clear approach to campaign management,
with real insight into behavioural segmentation, targeted communication, and a test-and-learn methodology.
to meet our overall business aims.
Chris understood our complex environment quickly. He provided a clear approach to campaign management,
with real insight into behavioural segmentation, targeted communication, and a test-and-learn methodology.
Thanks Chris, for your expertise on all campaign elements – from planning to creative and content –
guiding us on best practice to improve our key performance areas, and for the many extra hours to assist with our analytics.
I often think of how you say “If you don’t know… test it!”
Jo-Anne Hendricks
Head of Campaign Management, Discovery
We first engaged with CustomerLink in 2012. Not knowing much about customer retention,
Chris opened our eyes to the science behind consumer behaviour and the tools that online businesses have to attract and retain customers profitably.
Engaging with Chris and implementing the RFM strategy not only had a positive impact on many metrics within our business,
but importantly it changed our mind-set and approach to customer acquisition and retention.
Chris opened our eyes to the science behind consumer behaviour and the tools that online businesses have to attract and retain customers profitably.
Engaging with Chris and implementing the RFM strategy not only had a positive impact on many metrics within our business,
but importantly it changed our mind-set and approach to customer acquisition and retention.
We still use the strategies today and I'm certain they will remain a cornerstone of our business for years to come.
Claude Hanan
Co founder & Co-CEO – Superbalist.com
Chris truly gave his time and heart to our company and was quick to adapt his model
to what our individual business needed at the time with a workable budget we could afford.
The analysis Chris did on our data gave us in-depth insight into our customer’s behaviour and created a marketing language for us to use,
enabling us to easily identify the real time activity and value of our individual customers.
to what our individual business needed at the time with a workable budget we could afford.
The analysis Chris did on our data gave us in-depth insight into our customer’s behaviour and created a marketing language for us to use,
enabling us to easily identify the real time activity and value of our individual customers.
Through these individual value drivers, we are able to improve and customise our communication with customers,
optimize value, identify quick wins and easily track business defined success of campaigns in real time.
Lee Zuk
Chief Operations Officer – JustPlay.co.za
Our Customer Solutions.
LINK YOUR CUSTOMER'S BEHAVIOUR,
TO YOUR BUSINESS GROWTH.
100% CUSTOMER FOCUSED
GET IN TOUCH: how can we help?
We would love to hear from you – to receive feedback or comments, discuss your requirements or simply provide advice on how you could exploit your data.
We are always keen to share innovative ideas.
Phone: +87 121 0108 +83 415 9919
Email: chris@customerlink.co.za
