[dfd_testimonials testimonial_author_title=”Mark Langman” testimonial_author_subtitle=”Head: Product and Marketing – Randgo Rewards” testimonial_author_desc=”At Randgo our clients trust us to engage with their members in a meaningful and personal way. This is what sets us apart from others. The data and intelligence needed to do this is vital and understanding how our members are interacting with our services is key.
This is where Chris partnered with Randgo and added real value to what we were doing. Taking our existing data sources Chris created a customised and flexible customer profiling model. The model allows us to group our members based on shared behaviour, habits and likes and then strategically target them using intelligent data.
This model has evolved with our changing needs and continues to bring us closer to our members.” testimonial_author_image=”13605″ content_color=”#ffffff” main_heading_color=”#ffffff” sub_heading_color=”#ffffff”][dfd_testimonials testimonial_author_title=”Diane Kingston” testimonial_author_subtitle=”Digital Strategist, Discovery Holdings” testimonial_author_desc=”We had quite a complex requirement – to define our communication strategy and create an email campaign roadmap.
Chris from CustomerLink worked with all six brands in our Group to establish this and instil best practice measures with email and SMS marketing.
He also created a framework for targeted communication through better segmentation models.

The results speak for themselves. In less than a year, we have raised our game and standards,
and we have seen a return on our investment with better engagement rates from our client base.” testimonial_author_image=”13144″ content_color=”#ffffff” main_heading_color=”#ffffff” main_heading_line_height=”1″ sub_heading_color=”#ffffff” sub_heading_line_height=”1″ main_heading_font_size=”10″ sub_heading_font_size=”10″ el_class=”Testbox2″][dfd_testimonials testimonial_author_title=”Lydia Barbara” testimonial_author_subtitle=”Head of Pegasus Gaming Solutions (Microgaming)” testimonial_author_desc=”Chris has the knowledge to make a difference with his clients’ businesses, and is smart and flexible enough to adapt solutions to his clients’ needs.

He’s always positive and upbeat, and he looks for solutions where others see only roadblocks.” testimonial_author_image=”13096″ content_color=”#ffffff” main_heading_color=”#ffffff” sub_heading_color=”#ffffff”][dfd_testimonials testimonial_author_title=”Jo-Anne Hendricks” testimonial_author_subtitle=”Head of Campaign Management, Discovery” testimonial_author_desc=”Our work with Chris was to formalise a campaign-management strategy for Discovery to engage with our clients in a more sophisticated and targeted way,
to meet our overall business aims.
Chris understood our complex environment quickly. He provided a clear approach to campaign management,
with real insight into behavioural segmentation, targeted communication, and a test-and-learn methodology.

Thanks Chris, for your expertise on all campaign elements – from planning to creative and content –
guiding us on best practice to improve our key performance areas, and for the many extra hours to assist with our analytics.
I often think of how you say “If you don’t know… test it!”” testimonial_author_image=”13144″ content_color=”#ffffff” main_heading_color=”#ffffff” sub_heading_color=”#ffffff”][dfd_testimonials testimonial_author_title=”Claude Hanan” testimonial_author_subtitle=”Co founder & Co-CEO – Superbalist.com” testimonial_author_desc=”We first engaged with CustomerLink in 2012. Not knowing much about customer retention,
Chris opened our eyes to the science behind consumer behaviour and the tools that online businesses have to attract and retain customers profitably.
Engaging with Chris and implementing the RFM strategy not only had a positive impact on many metrics within our business,
but importantly it changed our mind-set and approach to customer acquisition and retention.

We still use the strategies today and I’m certain they will remain a cornerstone of our business for years to come.” testimonial_author_image=”13567″ content_color=”#ffffff” main_heading_color=”#ffffff” sub_heading_color=”#ffffff”][dfd_testimonials testimonial_author_title=”Lee Zuk” testimonial_author_subtitle=”Chief Operations Officer – JustPlay.co.za” testimonial_author_desc=”Chris truly gave his time and heart to our company and was quick to adapt his model
to what our individual business needed at the time with a workable budget we could afford.
The analysis Chris did on our data gave us in-depth insight into our customer’s behaviour and created a marketing language for us to use,
enabling us to easily identify the real time activity and value of our individual customers.

Through these individual value drivers, we are able to improve and customise our communication with customers,
optimize value, identify quick wins and easily track business defined success of campaigns in real time.” testimonial_author_image=”13589″ content_color=”#ffffff” main_heading_color=”#ffffff” sub_heading_color=”#ffffff”]