You Can Fill a Bucket a Lot Faster If It Isn’t Leaking!

Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of

Continue
Why You Need To Learn From Your Customers

“An organisations ability to learn & translate that learning into action rapidly, is the ultimate competitor advantage” – Jack Welch When you test different things and learn from what you

Continue
Where To Invest To Get ROI From Your Customers ?

How a guy called Pareto & some triangles can help you grow your business! Understanding the dynamics of customer value is key to understanding where to invest your scarce resources;

Continue