You Can Fill a Bucket a Lot Faster If It Isn’t Leaking!

Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of

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Why You Need To Learn From Your Customers

“An organisations ability to learn & translate that learning into action rapidly, is the ultimate competitor advantage” – Jack Welch When you test different things and learn from what you

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Where To Invest To Get ROI From Your Customers ?

How a guy called Pareto & some triangles can help you grow your business! Understanding the dynamics of customer value is key to understanding where to invest your scarce resources;

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What do you know about your customers?

Do you know who your best customers are? Do you know who your worst customers are? Do you know which customers you just lost, and which ones you’re about to

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Demystifying the language of customer retention

The business world is fraught with jargon, to the point where it is possible to get so tangled up in semantics that you completely lose sight of what is actually

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