Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of
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“An organisations ability to learn & translate that learning into action rapidly, is the ultimate competitor advantage” – Jack Welch When you test different things and learn from what you
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How a guy called Pareto & some triangles can help you grow your business! Understanding the dynamics of customer value is key to understanding where to invest your scarce resources;
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Do you know who your best customers are? Do you know who your worst customers are? Do you know which customers you just lost, and which ones you’re about to
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The business world is fraught with jargon, to the point where it is possible to get so tangled up in semantics that you completely lose sight of what is actually
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In order to retain the right customers, offer an excellent customer experience, improve customer loyalty and ultimately grow your business, you have to know your customers better than ever before.
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Quite a bit actually! Here are the top four reasons why customer behavioural analytics is very much like the fictional private detective created by British author Sir Arthur Conan Doyle:
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Each time your customers interact with your business, they are telling you something, both by means of their actions and the data created by these actions. This data “speaks” for
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