Do you know who your best customers are? Do you know who your worst customers are? Do you know which customers you just lost, and which ones you’re about to
Quite a bit actually! Here are the top four reasons why customer behavioural analytics is very much like the fictional private detective created by British author Sir Arthur Conan Doyle:
Each time your customers interact with your business, they are telling you something, both by means of their actions and the data created by these actions. This data “speaks” for
