What do you know about your customers?

Do you know who your best customers are? Do you know who your worst customers are? Do you know which customers you just lost, and which ones you’re about to

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What does Sherlock Holmes and customer behavioural analytics have in common?

Quite a bit actually! Here are the top four reasons why customer behavioural analytics is very much like the fictional private detective created by British author Sir Arthur Conan Doyle:

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Brands & Cents: Why Understanding Customer Behaviour Makes Good Business Sense

Each time your customers interact with your business, they are telling you something, both by means of their actions and the data created by these actions. This data “speaks” for

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