You Can Fill a Bucket a Lot Faster If It Isn’t Leaking!

Think of your company as a giant bucket of water. The water in your bucket represents your customers—the lifeblood of your business. Every drop of water that leaks out of

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Why You Need To Learn From Your Customers

“An organisations ability to learn & translate that learning into action rapidly, is the ultimate competitor advantage” – Jack Welch When you test different things and learn from what you

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Demystifying the language of customer retention

The business world is fraught with jargon, to the point where it is possible to get so tangled up in semantics that you completely lose sight of what is actually

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The Single Most Important Thing You Should Know About Customer Retention

The most important thing to know about customer retention is this – you cannot trick your customers into believing that you are the best; you have to be the best

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