YOUR CUSTOMERS ARE
YOUR GREATEST ASSET.
Q: Where Is Your Business, in Relation To Your Customers?
Confused by all the industry buzzwords - CRM, customer loyalty, social media?
Have all the data and reports in the world, but still not using any of it?
Don't have the time or skills to do anything with your customer data?
Don't have fancy software or systems? Nor the budget for them?
A: Wherever Your Business may be, think:
KEY AREAS OF EXPERTISE
We specialise in helping SME’s, Online Businesses – B2B or B2C
WHAT WE DO
SOME OF OUR CLIENTS:
Every business, big or small, is different.
We custom-build solutions for YOUR customers, YOUR business, YOUR budget.
What They are Saying...
This is where Chris partnered with Randgo and added real value to what we were doing. Taking our existing data sources Chris created a customised and flexible customer profiling model. The model allows us to group our members based on shared behaviour, habits and likes and then strategically target them using intelligent data.
This model has evolved with our changing needs and continues to bring us closer to our members.
Chris from CustomerLink worked with all six brands in our Group to establish this and instil best practice measures with email and SMS marketing.
He also created a framework for targeted communication through better segmentation models.
The results speak for themselves. In less than a year, we have raised our game and standards,
and we have seen a return on our investment with better engagement rates from our client base.
He's always positive and upbeat, and he looks for solutions where others see only roadblocks.
to meet our overall business aims.
Chris understood our complex environment quickly. He provided a clear approach to campaign management,
with real insight into behavioural segmentation, targeted communication, and a test-and-learn methodology.
Thanks Chris, for your expertise on all campaign elements – from planning to creative and content –
guiding us on best practice to improve our key performance areas, and for the many extra hours to assist with our analytics.
I often think of how you say “If you don’t know… test it!”
Chris opened our eyes to the science behind consumer behaviour and the tools that online businesses have to attract and retain customers profitably.
Engaging with Chris and implementing the RFM strategy not only had a positive impact on many metrics within our business,
but importantly it changed our mind-set and approach to customer acquisition and retention.
We still use the strategies today and I'm certain they will remain a cornerstone of our business for years to come.
to what our individual business needed at the time with a workable budget we could afford.
The analysis Chris did on our data gave us in-depth insight into our customer’s behaviour and created a marketing language for us to use,
enabling us to easily identify the real time activity and value of our individual customers.
Through these individual value drivers, we are able to improve and customise our communication with customers,
optimize value, identify quick wins and easily track business defined success of campaigns in real time.